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Reflective Personal Development Journal

Before I started my Management in the Creative Economy MA at Kingston University, I assumed most of the course would be about business theory and practices. I was interested in developing my business skills as I felt they needed improvement. I was surprised that there was a large emphasis on our personal and professional developmentContinue reading “Reflective Personal Development Journal”


Soft Skills

Soft skills are personal attributes that enable us to interact effectively and co-operatively with other people. They are usually self-developed, meaning no training is needed to build them. However, they can be learnt and advanced. Soft skills are a combination of people skills, social skills, communication skills, emotional intelligence and personality traits that make itContinue reading “Soft Skills”

Effective Communication

Communication is a two way process where a message is sent by the sender with the intention that the message should be interpreted in the same terms by the recipient. However this is not always the case, this is an ideal. Communication is often disrupted by distractions which surround us and our own poor listeningContinue reading “Effective Communication”

Non-Verbal Communication

A common assumption about communication is that it only involves talking, however a great deal of human interaction and communication is actually conducted through other means, such as smell and body language. As part of our Experiencing the Creative Economy module we focused particularly on non-verbal communication. Non verbal communication is the use of facialContinue reading “Non-Verbal Communication”

Incorporating Research into the Creative Process

Research is important for understanding human behaviour and the emotions behind certain decisions they make. The main purpose of research is to inform action, to prove a theory, and contribute to developing knowledge in a particular field or study. However, research is not only conducted on human behaviour and can be used to study theContinue reading “Incorporating Research into the Creative Process”

Inspiring Sustainable Lifestyles

Sustainability has been very prominent on the MACE course up until now. Generally, due to the fragile state of the world’s climate, this is a word that is in high-rotation. Most people are deeply concerned about the world and want to preserve it for future generations. Some people deny that climate change even exists.  Continue reading “Inspiring Sustainable Lifestyles”