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Note to Future Self

Having run my own business, Babatunde, for the past nine years, I was really excited to get started with the Design Thinking for Start-ups module. Running my own business has been an experience with many ups and downs. I had no formal business training previously, and I’d run my business more or less on instinct.Continue reading “Note to Future Self”


Bright Ideas Competition

Design thinking for startup’s module required our group team to enter the bright ideas competition. This competition is for young entrepreneurs or people with start up ideas and offers some great cash prizes. After entering the competition, we were invited to attend the Sprint weekend. This weekend was a workshop to help us develop ourContinue reading “Bright Ideas Competition”

Branding for Start Ups

Branding and forming a brand identity is extremely important for entrepreneurs and start ups. Branding is not only about convincing your target market to choose your product or service rather than your competitors. It’s also about encouraging your potential customers to see you as the sole provider of a solution to their problem or need.Continue reading “Branding for Start Ups”

The Customer Journey

One of my key learnings of the Design Thinking for Start Ups module has been the understanding potential customer’s needs and aspirations in order to discover gaps in the market or how products or services can be improved. Later in the module I was taught about the customer journey. The complete sum of experiences thatContinue reading “The Customer Journey”

User Experience and the Empathy Map

The best business ideas have not always been brand new ideas. Often, an existing product or service is redesigned or improved. Our Course Director, Janja Song had a very immersive class activity to help us learn and understand ways of redesigning products or services. In groups of three, we had to go to the toilet.Continue reading “User Experience and the Empathy Map”

Give n Go Luggage Transporters

A very helpful tool when starting a business is being able to identify problems that people experience. If you can provide a solution for problems people face regularly, then there’s a good chance that you have a strong business idea as a market exists for this potential product or service. The Hackathon we were involvedContinue reading “Give n Go Luggage Transporters”