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“However beautiful the strategy, you should occasionally look at the results.” – Winston Churchill Business Strategy can be defined as the combination of all the decisions taken and actions performed by a business to accomplish business goals and to secure a competitive position in the market. It is the backbone of the business as itContinue reading “Strategy”


“Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.” – F. Scott Fitzgerald Advertising can be described as the practice of satisfying a communication objective. Advertising fits into a business’ Marketing plan. Ad campaigns are designed toContinue reading “Advertising”

Entrepreneurial Finance and Understanding the health of a business.

“The word accounting comes from the word accountability. If you are going to be rich, you need to be accountable for your money.” – Robert Kiyosaki Simon Hulme was our guest lecturer for Entrepeneurial Finance. Although finance is often seen as something boring and difficult to understand, our class was lucky to have Simon making itContinue reading “Entrepreneurial Finance and Understanding the health of a business.”

Protecting Creativity

“You cannot steal somebody’s intellectual property. Law and justice protect.” – Bikram Choudhury Intellectual Property and it’s protection of business and ideas is key knowledge for anybody entering the business world. Although different countries have different and often specific laws and enforcement of Intellectual Property, any person that creates an artwork, design or business hasContinue reading “Protecting Creativity”

Development of New Ventures

“Innovation distinguishes between a leader and a follower.” – Steve Jobs The preparation we were tasked with for our New Venture Development class was essential for anyone looking to start a business. My posts usually refer to class activities but this post will focus mainly on the material we read before class. A lot ofContinue reading “Development of New Ventures”

SCC Hackathon

“Talent wins games, but teamwork and intelligence win championships” – Michael Jordan The MACE class teamed up with both the IBM and IEM classes to be a part of a Hackathon working with the Surrey County Council to try and solve problems that the council are facing in connecting with their community. We were allContinue reading “SCC Hackathon”