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Incorporating Research into the Creative Process

Research is important for understanding human behaviour and the emotions behind certain decisions they make. The main purpose of research is to inform action, to prove a theory, and contribute to developing knowledge in a particular field or study. However, research is not only conducted on human behaviour and can be used to study theContinue reading “Incorporating Research into the Creative Process”


Inspiring Sustainable Lifestyles

Sustainability has been very prominent on the MACE course up until now. Generally, due to the fragile state of the world’s climate, this is a word that is in high-rotation. Most people are deeply concerned about the world and want to preserve it for future generations. Some people deny that climate change even exists.  Continue reading “Inspiring Sustainable Lifestyles”

Personal Reflection on Managing a Creative Business

“Don’t worry about being successful but work toward being significant and the success will naturally follow.” – Oprah Winfrey The key to running a successful business is to have a strong manager or management team. Often entrepreneurs do not come from business backgrounds and can be too casual about learning business and management skills. EntrepreneursContinue reading “Personal Reflection on Managing a Creative Business”

User Experience and the Empathy Map

The best business ideas have not always been brand new ideas. Often, an existing product or service is redesigned or improved. Our Course Director, Janja Song had a very immersive class activity to help us learn and understand ways of redesigning products or services. In groups of three, we had to go to the toilet.Continue reading “User Experience and the Empathy Map”

Give n Go Luggage Transporters

A very helpful tool when starting a business is being able to identify problems that people experience. If you can provide a solution for problems people face regularly, then there’s a good chance that you have a strong business idea as a market exists for this potential product or service. The Hackathon we were involvedContinue reading “Give n Go Luggage Transporters”

Beazley Designs of the Year 2019 / How Might We?

Our Course Director, Janja Song, gave us a fun and thought provoking assignment for this class. To help us get a better of understanding of problem-solving and simplifying solutions. As part of the assignment our start up group had to go to the Design Museum in Kensington. We had to go to the Beazley DesignsContinue reading “Beazley Designs of the Year 2019 / How Might We?”

The Extreme User

When doing research about what customers want from a product or service, it is very important to  identify a certain type of user that will give you useful feedback. Often, we assume that the average user of a product or service is the best to survey. Yet these types of customers often don’t have feedbackContinue reading “The Extreme User”